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The only readers we get are p...

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

Claude C. Hopkins 51 quotes

The advertising man who spare...

The advertising man who spares the midnight oil will never get very far.

Claude C. Hopkins 51 quotes

Advertising is utterly unprof...

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Claude C. Hopkins 51 quotes

Advertising is much like war,...

Advertising is much like war, minus the venom

Claude C. Hopkins 51 quotes

Most national advertising is ...

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Claude C. Hopkins 51 quotes

Ads are planned and written w...

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Claude C. Hopkins 51 quotes

The product itself should be ...

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Claude C. Hopkins 51 quotes

Human nature is perpetual. In...

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Claude C. Hopkins 51 quotes

Advertising is prima facie ev...

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

Claude C. Hopkins 51 quotes

Fine writing is a distinct di...

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Claude C. Hopkins 51 quotes

The purpose of a headline is ...

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Claude C. Hopkins 51 quotes

Remember the people you addre...

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Claude C. Hopkins 51 quotes

Address the people you seek, ...

Address the people you seek, and them only

Claude C. Hopkins 51 quotes

The man who wins out and surv...

The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins 51 quotes

The writing of headline is on...

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Claude C. Hopkins 51 quotes

The one just consider the ave...

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Claude C. Hopkins 51 quotes

Names which tell stories have...

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Claude C. Hopkins 51 quotes

No generality has any weight ...

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Claude C. Hopkins 51 quotes

People will not be bored. The...

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Claude C. Hopkins 51 quotes

Literary qualifications have ...

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Claude C. Hopkins 51 quotes

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Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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