Skip to main content

The compass of accurate knowl...

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Claude C. Hopkins 51 quotes

Impressive claims are made f...

Impressive claims are made far more impressive by making them exact

Claude C. Hopkins 51 quotes

If a claim is worth making, ma...

If a claim is worth making, make it in the most specific way

Claude C. Hopkins 51 quotes

The weight of an argument may ...

The weight of an argument may often be multiplied by making it specific

Claude C. Hopkins 51 quotes

Platitudes and generalities ro...

Platitudes and generalities roll of the human understanding like water from a duck

Claude C. Hopkins 51 quotes

Don't, to gain general and use...

Don't, to gain general and useless attention, sacrifice the attention that you want

Claude C. Hopkins 51 quotes

We cannot go after thousands o...

We cannot go after thousands of men until we learn now to win one

Claude C. Hopkins 51 quotes

Almost any questions can be an...

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Claude C. Hopkins 51 quotes

In the old days, advertisers v...

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins 51 quotes

Scientific advertising has alt...

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Claude C. Hopkins 51 quotes

A man coined to superlative mu...

A man coined to superlative must expect that his every statement will be taken with some caution

Claude C. Hopkins 51 quotes

Never be led in new paths by t...

Never be led in new paths by the blind

Claude C. Hopkins 51 quotes

Lust is a monstrous sin which ...

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Claude C. Hopkins 51 quotes

People don't buy from clowns....

People don't buy from clowns.

Claude C. Hopkins 51 quotes

Advertising is utterly unprofi...

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Claude C. Hopkins 51 quotes

Advertising is prima facie evi...

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

Claude C. Hopkins 51 quotes

The time has come when adverti...

The time has come when advertising in some hands has reached the status of a science.

Claude C. Hopkins 51 quotes

Picture what others wish to be...

Picture what others wish to be, not what they may be now

Claude C. Hopkins 51 quotes

The only purpose of advertisin...

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins 51 quotes

The man who wins out and survi...

The man who wins out and survives does so only because of superior science and strategy.

Claude C. Hopkins 51 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

Десять кинозвезд, которые отлично поют

83

Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

Мэрилин Монро, Ким Кардашьян и другие

115

Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

Что стало с детьми-звездами: Рэдклифф и компания спустя годы

219

Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

Жизнь за границей: как изменились судьбы 7 уехавших телеведущих

541

Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

Кира Найтли, Деми Мур и другие

165

Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....