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Advertising is much like war,...

Advertising is much like war, minus the venom

Claude C. Hopkins 51 quotes

Most national advertising is ...

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Claude C. Hopkins 51 quotes

Every reader of your ad is in...

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Claude C. Hopkins 51 quotes

Whatever claim you use to gai...

Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.

Claude C. Hopkins 51 quotes

Impressive claims are made ...

Impressive claims are made far more impressive by making them exact

Claude C. Hopkins 51 quotes

The only purpose of advertisi...

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins 51 quotes

Ads are not written to entert...

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Claude C. Hopkins 51 quotes

In the old days, advertisers ...

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins 51 quotes

Do nothing to merely interest...

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Claude C. Hopkins 51 quotes

Ads are not written to enterta...

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Claude C. Hopkins 51 quotes

No generality has any weight w...

No generality has any weight whatever. It is like saying 'how do you do?' When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Claude C. Hopkins 51 quotes

Fine writing is a distinct dis...

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Claude C. Hopkins 51 quotes

Whatever claim you use to get ...

Whatever claim you use to get attention, the advertisement should tell a story reasonably complete

Claude C. Hopkins 51 quotes

Do nothing to merely interest,...

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Claude C. Hopkins 51 quotes

The one just consider the aver...

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Claude C. Hopkins 51 quotes

The product itself should be i...

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Claude C. Hopkins 51 quotes

Genius is the art of taking pa...

Genius is the art of taking pains

Claude C. Hopkins 51 quotes

The advertising man who spares...

The advertising man who spares the midnight oil will not get very far

Claude C. Hopkins 51 quotes

Literary qualifications have n...

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Claude C. Hopkins 51 quotes

'Best in the world,' 'lowes...

'Best in the world,' 'lowest price in existence, ' etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Claude C. Hopkins 51 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

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Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....