His mother called such people...
His mother called such people ignorant and superstitious, but his father only shook his head slowly and puffed his pipe and said that sometimes old stories had a grain or two of truth in them and it was best not to take chances. It was why, he said, he crossed himself whenever a black cat crossed his path.
A campaign, like a brand, is ...
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
What do you really want to kn...
What do you really want to know? Am I sorry for what I did? There's not a day goes by I don't feel regret. Not because I'm in here, but because you think I should be. I look back on the way I was. A young, stupid kid that committed that terrible crime. I want to talk to him. I want to try to talk some sense to him. Tell him the way things are. But I can't. That kid's long gone, and this old man is all that's left.
Some guys-a lot of guys-don't...
Some guys-a lot of guys-don't believe what they are seeing, especially if it gets in the way of what they want to eat or drink or believe. Me, I don't believe in God. But if i saw him, I would. I wouldn't just go around saying, "Jesus, that was a great special effect." The definition of an asshole is a guy who doesn't believe what he's seeing.
If you can remember all the a...
If you can remember all the accessories that go with your best outfit, the contents of your purse, the starting lineup of the New York Yankees or the Houston Oilers, or what label "Hang On Sloopy" by The McCoys was on, you are capable of remembering the differences between a gerund (verb form used as a noun) and a participle (verb form used as an adjective).
I and everyone else in this w...
I and everyone else in this world live in what is probably the most difficult times that have ever been. We are facing total thermonuclear destruction; and, if you can make someone believe in a ghost or a demon or a vampire in the face of that, you are doing well. From my own personal point of view, I don't think just blood and guts is enough. At least, it isn't for me. Maybe it will turn someone's stomach; but, I'm not sure that is literature or even entertainment.
The age of the book is not ov...
The age of the book is not over. No way... But maybe the age of some books is over. People say to me sometimes 'Steve, are you ever going to write a straight novel, a serious novel' and by that they mean a novel about college professors who are having impotence problems or something like that. And I have to say those things just don't interest me. Why? I don't know. But it took me about twenty years to get over that question, and not be kind of ashamed about what I do, of the books I write.
My wife has told me since tha...
My wife has told me since that I was hungover every mornng until about two in the afternoon, and from five until midnight I was drunk out of my mind. So she says there was this period of about three hours when she could talk to me like a rational human being.
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