The age of the book is not ov...
The age of the book is not over. No way... But maybe the age of some books is over. People say to me sometimes 'Steve, are you ever going to write a straight novel, a serious novel' and by that they mean a novel about college professors who are having impotence problems or something like that. And I have to say those things just don't interest me. Why? I don't know. But it took me about twenty years to get over that question, and not be kind of ashamed about what I do, of the books I write.
I and everyone else in this w...
I and everyone else in this world live in what is probably the most difficult times that have ever been. We are facing total thermonuclear destruction; and, if you can make someone believe in a ghost or a demon or a vampire in the face of that, you are doing well. From my own personal point of view, I don't think just blood and guts is enough. At least, it isn't for me. Maybe it will turn someone's stomach; but, I'm not sure that is literature or even entertainment.
If you can remember all the a...
If you can remember all the accessories that go with your best outfit, the contents of your purse, the starting lineup of the New York Yankees or the Houston Oilers, or what label "Hang On Sloopy" by The McCoys was on, you are capable of remembering the differences between a gerund (verb form used as a noun) and a participle (verb form used as an adjective).
Some guys-a lot of guys-don't...
Some guys-a lot of guys-don't believe what they are seeing, especially if it gets in the way of what they want to eat or drink or believe. Me, I don't believe in God. But if i saw him, I would. I wouldn't just go around saying, "Jesus, that was a great special effect." The definition of an asshole is a guy who doesn't believe what he's seeing.
What do you really want to kn...
What do you really want to know? Am I sorry for what I did? There's not a day goes by I don't feel regret. Not because I'm in here, but because you think I should be. I look back on the way I was. A young, stupid kid that committed that terrible crime. I want to talk to him. I want to try to talk some sense to him. Tell him the way things are. But I can't. That kid's long gone, and this old man is all that's left.
A campaign, like a brand, is ...
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
His mother called such people...
His mother called such people ignorant and superstitious, but his father only shook his head slowly and puffed his pipe and said that sometimes old stories had a grain or two of truth in them and it was best not to take chances. It was why, he said, he crossed himself whenever a black cat crossed his path.
How much courage does it take...
How much courage does it take to fire up your tractor and plow under a crop you spent six or seven years growing? How much courage to go on and do that after you've spent all that time finding out how to prepare the soil and when to plant and how much to water and when to reap? How much to just say, "I have to quit these peas. Peas are no good for me, I better try corn or beans.
The only leverage the manufac...
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
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