I've spent my whole life doing some things because they were logical and not doing others because they were not. I've seen what happens when people act on intuition, or for illogical reasons. Sometimes the results are ludicrous and embarrassing; more often they are simply horrible. But here I am, just the same, behaving like a crackbrained crystal gazer.
I believe these stories exist because we sometimes need to create unreal monsters and bogies to stand in for all the things we fear in our real lives: the parent who punches instead of kissing, the auto accident that takes a loved one, the cancer we one day discover living in our own bodies. If such terrible occurrences were acts of darkness, they might actually be easier to cope with. But instead of being dark, they have their own terrible brilliance. . . and none shine so bright as the acts of cruelty we sometimes perpetrate in our own families.
Calling it a simple schoolgirl crush was like saying a Rolls-Royce was a vehicle with four wheels, something like a hay-wagon. She did not giggle wildly and blush when she saw him, nor did she chalk his name on trees or write it on the walls of the Kissing Bridge. She simply lived with his face in her heart all the time, a kind of sweet, hurtful ache. She would have died for him.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
How much courage does it take to fire up your tractor and plow under a crop you spent six or seven years growing? How much courage to go on and do that after you've spent all that time finding out how to prepare the soil and when to plant and how much to water and when to reap? How much to just say, "I have to quit these peas. Peas are no good for me, I better try corn or beans.
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