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I have a theory that the best ...

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

David Ogilvy 271 quotes

The more informative your adve...

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

David Ogilvy 271 quotes

The psychiatrists say that eve...

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

David Ogilvy 271 quotes

We all have a tendency to use ...

We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination

David Ogilvy 271 quotes

Every advertisement is part of...

Every advertisement is part of the long term investment in the personality of the brand.

David Ogilvy 271 quotes

Play to win, but enjoy the fun...

Play to win, but enjoy the fun.

David Ogilvy 271 quotes

The best leaders are apt to be...

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

David Ogilvy 271 quotes

You will never win fame and fo...

You will never win fame and fortune unless you invent big ideas.

David Ogilvy 271 quotes

You aren't advertising to a st...

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

David Ogilvy 271 quotes

While you are responsible to y...

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

David Ogilvy 271 quotes

We like people who are honest....

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

David Ogilvy 271 quotes

Once upon a time I was riding ...

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond.' Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy 271 quotes

Lazy and superficial men and w...

Lazy and superficial men and women do not produce superior work.

David Ogilvy 271 quotes

Madison Avenue is full of maso...

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

David Ogilvy 271 quotes

Making the logo twice the size...

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

David Ogilvy 271 quotes

Most headlines are set too big...

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.

David Ogilvy 271 quotes

Most readers look at the photo...

Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.

David Ogilvy 271 quotes

No sale, no commission. No com...

No sale, no commission. No commission, no eat. That made an impression on me.

David Ogilvy 271 quotes

The line between pride in our ...

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

David Ogilvy 271 quotes

The headline is the most impor...

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

David Ogilvy 271 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

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Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....