David Ogilvy ,quotes

David Ogilvy

As a private person, I have a ...

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Consumers still buy products w...

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

I do not regard advertising as...

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Talent, I believe, is most lik...

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Don't just create content to g...

Don't just create content to get credit for being clever Ђ' create content that will be helpful, insightful, or interesting for your target audience.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

It has been found that the les...

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Do not address your readers as...

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Training should not be confine...

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

One half was sad because I had...

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Don't count the people that yo...

Don't count the people that you reach, reach the people who count

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

There isn't any significant di...

There isn't any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

If you can't advertise yoursel...

If you can't advertise yourself, what hope do you have of advertising anything else?

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

I once used the word OBSOLETE ...

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

You have only 30 seconds in a ...

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

If you tell lies about a produ...

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Encourage innovation. Change i...

Encourage innovation. Change is our lifeblood, stagnation our death knell.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

The consumer isn't a moron; sh...

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

I never assign a product to a ...

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Never use tricky or irrelevant...

Never use tricky or irrelevant headlines People read too fast to figure out what you are trying to say.

David Ogilvy 03.03.2018 03:03:03 271 quotes

David Ogilvy

Big ideas are usually simple i...

Big ideas are usually simple ideas.

David Ogilvy 03.03.2018 03:03:03 271 quotes

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