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Develop your eccentricities e...

Develop your eccentricities early, and no one will think you're going senile later in life

David Ogilvy 271 quotes

If you tell lies about a prod...

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

David Ogilvy 271 quotes

You cannot bore people into b...

You cannot bore people into buying your product - you can only interest them in buying it.

David Ogilvy 271 quotes

If you, my fellow copywriters...

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

David Ogilvy 271 quotes

Training should not be confin...

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

David Ogilvy 271 quotes

Nobody has ever built a brand...

Nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy 271 quotes

I don't believe in tricky adv...

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy 271 quotes

A well-run restaurant is like...

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

David Ogilvy 271 quotes

Every ad is an investment in ...

Every ad is an investment in the long-term image of a brand.

David Ogilvy 271 quotes

It is important to admit your...

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

David Ogilvy 271 quotes

David Ogilvy made his copywri...

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

David Ogilvy 271 quotes

I never tell one client that ...

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

David Ogilvy 271 quotes

Hard work never killed a man....

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

David Ogilvy 271 quotes

Give people a taste of Old Cr...

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

David Ogilvy 271 quotes

On the average, five times as...

On the average, five times as many people read the headlines as read the body copy.

David Ogilvy 271 quotes

The mission of a great school...

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

David Ogilvy 271 quotes

We admire people who work har...

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

David Ogilvy 271 quotes

Play to win, but enjoy the fun...

Play to win, but enjoy the fun.

David Ogilvy 271 quotes

The best leaders are apt to be...

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

David Ogilvy 271 quotes

Every advertisement is part of...

Every advertisement is part of the long term investment in the personality of the brand.

David Ogilvy 271 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

Десять кинозвезд, которые отлично поют

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Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

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Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

Жизнь за границей: как изменились судьбы 7 уехавших телеведущих

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....