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The relationship between a ma...

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

David Ogilvy 271 quotes

It takes a big idea to attrac...

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy 271 quotes

Advertising is a business of ...

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy 271 quotes

The most important word in th...

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy 271 quotes

What really decides consumers...

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy 271 quotes

Like a midwife, I make my liv...

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

David Ogilvy 271 quotes

It is flagrantly dishonest fo...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

David Ogilvy 271 quotes

I avoid clients for whom adve...

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy 271 quotes

If each of us hires people wh...

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

David Ogilvy 271 quotes

The best ideas come as jokes....

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy 271 quotes

The advertisers who believe i...

The advertisers who believe in the selling power of jingles have never had to sell anything.

David Ogilvy 271 quotes

Never stop testing, and your ...

Never stop testing, and your advertising will never stop improving.

David Ogilvy 271 quotes

I do not regard advertising a...

I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy 271 quotes

There are very few men of gen...

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

David Ogilvy 271 quotes

Can advertising foist an infe...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy 271 quotes

The secret of long life is do...

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

David Ogilvy 271 quotes

Remove advertising, disable a...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy 271 quotes

Much of the messy advertising...

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy 271 quotes

If you ever have the good for...

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy 271 quotes

Our business is infested with...

Our business is infested with idiots who try to impress by using pretentious jargon.

David Ogilvy 271 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....