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Any damn fool can put on a de...

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy 271 quotes

In most agencies, account exe...

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

David Ogilvy 271 quotes

Never write more than two pag...

Never write more than two pages on any subject.

David Ogilvy 271 quotes

It's the lack of ambition tha...

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

David Ogilvy 271 quotes

Repeat your winners. If you a...

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

David Ogilvy 271 quotes

Within every brand is a produ...

Within every brand is a product, but not every product is a brand.

David Ogilvy 271 quotes

I never assign a product to a...

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

David Ogilvy 271 quotes

What is a good advertisement?...

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

David Ogilvy 271 quotes

Agencies which frequently wor...

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

David Ogilvy 271 quotes

Consumers don't think how the...

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

David Ogilvy 271 quotes

The more informative your adv...

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

David Ogilvy 271 quotes

Headlines can be strengthend ...

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

David Ogilvy 271 quotes

When people aren't having any...

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

David Ogilvy 271 quotes

You can't save souls in an em...

You can't save souls in an empty church.

David Ogilvy 271 quotes

If you can’t advertise yourse...

If you can’t advertise yourself, what hope do you have of advertising anything else?

David Ogilvy 271 quotes

Big ideas come from the uncon...

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

David Ogilvy 271 quotes

Every advertisement is part o...

Every advertisement is part of the long term investment in the personality of the brand.

David Ogilvy 271 quotes

It follows that unless your h...

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

David Ogilvy 271 quotes

The pursuit of excellence is ...

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

David Ogilvy 271 quotes

What you learn is more import...

What you learn is more important than what you earn.

David Ogilvy 271 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

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Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....