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Consumers don't think how they...

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

David Ogilvy 271 quotes

Never write more than two page...

Never write more than two pages on any subject.

David Ogilvy 271 quotes

We admire people who work hard...

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

David Ogilvy 271 quotes

A consumer is not a moron. She...

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

David Ogilvy 271 quotes

The worst fault a salesman can...

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

David Ogilvy 271 quotes

I have an inviolable rule agai...

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

David Ogilvy 271 quotes

Many of the greatest creations...

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

David Ogilvy 271 quotes

Claude Hopkins.. maintained th...

Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

David Ogilvy 271 quotes

The manufacturer who finds him...

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

David Ogilvy 271 quotes

Shakespeare wrote his sonnets ...

Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull?.

David Ogilvy 271 quotes

Good products can be sold by h...

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy 271 quotes

Unless your campaign has a big...

Unless your campaign has a big idea, it will pass like a ship in the night.

David Ogilvy 271 quotes

I was doing a campaign once fo...

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.

David Ogilvy 271 quotes

When people aren't having any ...

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

David Ogilvy 271 quotes

If you can't be brilliant, at ...

If you can't be brilliant, at least be memorable

David Ogilvy 271 quotes

David Ogilvy made his copywrit...

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

David Ogilvy 271 quotes

Set exorbitant standards, and ...

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

David Ogilvy 271 quotes

You make the best products you...

You make the best products you can, and you grow as fast as you deserve to.

David Ogilvy 271 quotes

Managing an advertising agency...

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

David Ogilvy 271 quotes

I know of a brewer who sells m...

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy 271 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

Десять кинозвезд, которые отлично поют

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Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

Мэрилин Монро, Ким Кардашьян и другие

115

Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

Что стало с детьми-звездами: Рэдклифф и компания спустя годы

219

Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

Жизнь за границей: как изменились судьбы 7 уехавших телеведущих

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

Кира Найтли, Деми Мур и другие

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....