David Ogilvy ,quotes

It is flagrantly dishonest for...

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Like a midwife, I make my livi...

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Never stop testing, and your a...

Never stop testing, and your advertising will never stop improving.

David Ogilvy 03.03.2018 03:03:03 271 quotes

The advertisers who believe in...

The advertisers who believe in the selling power of jingles have never had to sell anything.

David Ogilvy 03.03.2018 03:03:03 271 quotes

The headline is the 'ticket on...

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Can advertising foist an infer...

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Much of the messy advertising ...

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy 03.03.2018 03:03:03 271 quotes

I did not feel 'evil' when I w...

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

David Ogilvy 03.03.2018 03:03:03 271 quotes

On the average, five times as ...

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy 03.03.2018 03:03:03 271 quotes

The most important word in the...

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy 03.03.2018 03:03:03 271 quotes

There are very few men of geni...

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

David Ogilvy 03.03.2018 03:03:03 271 quotes

You now have to decide what 'i...

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy 03.03.2018 03:03:03 271 quotes

I have a theory that the best ...

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

David Ogilvy 03.03.2018 03:03:03 271 quotes

It strikes me as bad manners f...

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Many manufacturers secretly qu...

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Remove advertising, disable a ...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy 03.03.2018 03:03:03 271 quotes

Some manufacturers illustrate ...

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

David Ogilvy 03.03.2018 03:03:03 271 quotes

There is no need for advertise...

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

David Ogilvy 03.03.2018 03:03:03 271 quotes

There is one catagory of adver...

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

David Ogilvy 03.03.2018 03:03:03 271 quotes

To advertisers: 'Do not compe...

To advertisers: 'Do not compete with your agency in the creative area. Why keep a dog and bark yourself?'

David Ogilvy 03.03.2018 03:03:03 271 quotes

Last interesting articles

Holiday

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

21.04.2025 23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

Holiday

Десять кинозвезд, которые отлично поют

18.04.2025 83

Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

Holiday

Мэрилин Монро, Ким Кардашьян и другие

17.04.2025 115

Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

Holiday

Что стало с детьми-звездами: Рэдклифф и компания спустя годы

16.04.2025 219

Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

Holiday

Жизнь за границей: как изменились судьбы 7 уехавших телеведущих

15.04.2025 541

Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

Holiday

Кира Найтли, Деми Мур и другие

14.04.2025 165

Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....