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Ideas are useless unless used...

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Theodore Levitt 35 quotes

Anything in excess is a poiso...

Anything in excess is a poison.

Theodore Levitt 35 quotes

Kodak sells film, but they do...

Kodak sells film, but they don't advertise film; they advertise memories.

Theodore Levitt 35 quotes

In spite of the extraordinary...

In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.

Theodore Levitt 35 quotes

Sustained success is largely ...

Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.

Theodore Levitt 35 quotes

Selling concerns itself with ...

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Theodore Levitt 35 quotes

The true purpose of a busines...

The true purpose of a business is to create and keep a customer, not to make you money.

Theodore Levitt 35 quotes

One should not focus on the d...

One should not focus on the differences between people but look for commonality and similarity.

Theodore Levitt 35 quotes

Though progress starts with t...

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

Theodore Levitt 35 quotes

You want to dig your well whe...

You want to dig your well where you have the best chance of finding water with the least amount of digging

Theodore Levitt 35 quotes

Every major industry was once...

Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

Theodore Levitt 35 quotes

Customers buy 1/4 holes, not ...

Customers buy 1/4 holes, not 1/4 bits.

Theodore Levitt 35 quotes

People don’t want to buy a qu...

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Theodore Levitt 35 quotes

A powerful new idea can kick ...

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

Theodore Levitt 35 quotes

The trouble with much of the ...

The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

Theodore Levitt 35 quotes

Just as energy is the basis o...

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Theodore Levitt 35 quotes

Organizations exist to enable...

Organizations exist to enable ordinary people to do extraordinary things.

Theodore Levitt 35 quotes

A product is not a product un...

A product is not a product unless it sells. Otherwise it is merely a museum piece.

Theodore Levitt 35 quotes

All organizations are hierarc...

All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.

Theodore Levitt 35 quotes

A powerful force drives the w...

A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

Theodore Levitt 35 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

Десять кинозвезд, которые отлично поют

83

Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

Мэрилин Монро, Ким Кардашьян и другие

115

Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

Что стало с детьми-звездами: Рэдклифф и компания спустя годы

219

Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

Жизнь за границей: как изменились судьбы 7 уехавших телеведущих

541

Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

Кира Найтли, Деми Мур и другие

165

Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....