Cultural criticism finds itse...
Cultural criticism finds itself faced with the final stage of the dialectic of culture and barbarism. To write poetry after Auschwitz is barbaric. And this corrodes even the knowledge of why it has become impossible to write poetry today. Absolute reification, which presupposed intellectual progress as one of its elements, is now preparing to absorb the mind entirely. Critical intelligence cannot be equal to this challenge as long as it confines itself to self-satisfied contemplation.
The error in positivism is th...
The error in positivism is that it takes as its standard of truth the contingently given division of labor, that between the science and social praxis as well as that within science itself, and allows no theory that could reveal the division of labor to be itself derivative and mediated and thus strip it of its false authority.
The culture industry perpetua...
The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.
What has become alien to men ...
What has become alien to men is the human component of culture, its closest part, which upholds them against the world. They make common cause with the world against themselves, and the most alienated condition of all, the omnipresence of commodities, their own conversion into appendages of machinery, is for them a mirage of closeness.
The body's habituation to wal...
The body's habituation to walking as normal stems from the good olddays. It was the bourgeois form of locomotion: physicaldemythologization, free of the spell of hieratic pacing, rooflesswandering, breathless flight. Human dignity insisted on the right towalk, a rhythm not extorted from the body by command or terror. Thewalk, the stroll, were private ways of passing time, the heritage ofthe feudal promenade in the nineteenth century.
He who stands aloof runs the ...
He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest. While he gropingly forms his own life in the frail image of a true existence, he should never forget its frailty, nor how little the image is a substitute for true life. Against such awareness, however, pulls the momentum of the bourgeois within him.
The only philosophy that can ...
The only philosophy that can be practiced responsibly in the face of despair is the attempt to contemplate all things as they would present themselves from the standpoint of redemption. Knowledge has no light but that shed on the world by redemption: all else is reconstruction, mere technique. Perspectives must be fashioned that displace and estrange the world, that reveal its fissures and crevices, as indigent and distorted as it will one day appear in the Messianic light.
Thought as such… is an act of...
Thought as such… is an act of negation, of resistance to that which is forced upon it; this is what thought has inherited from its archetype, the relation between labor and material. Today, when ideologues tend more than ever to encourage thought to be positive, they cleverly note that positivity runs precisely counter to thought, and that it takes friendly persuasion by social authority to accustom thought to positivity.
A thinking that approaches it...
A thinking that approaches it objects openly, rigorously ... is also free toward its objects in the sense that it refuses to have rules prescribed to it by organized knowledge. It ... rends the veil with which society conceals them, and perceives them anew.
The film has succeeded in tra...
The film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.
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