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Арабские красавицы на фестивале в Дубаи. ТОП-10Арабские красавицы на фестивале в Дубаи. ТОП-10 14 самых удивительных вертикальных садов мира14 самых удивительных вертикальных садов мира Крупнейшие радиационные аварии и катастрофы современностиКрупнейшие радиационные аварии и катастрофы современности
Saul Bass

In 'Age of Innocence,' the op...

In 'Age of Innocence,' the opening flowers, that's a metaphor for the film, the Victorian veneer with the malevolence beneath it. We attempted to show that with flowers that start as sweet and then slowly become malevolent.

Saul Bass 19 quotes
Saul Bass

Have you ever thought that ra...

Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?

Saul Bass 19 quotes
Saul Bass

The ideal trademark is one th...

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Saul Bass 19 quotes
Saul Bass

Logos are a graphic extension...

Logos are a graphic extension of the internal realities of a company.

Saul Bass 19 quotes
Saul Bass

My view... was that something...

My view... was that something could happen during the credits that could help the film, so that the establishing shots aren't carrying the total burden.

Saul Bass 19 quotes
Saul Bass

In TV the main purpose is to ...

In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.

Saul Bass 19 quotes
Saul Bass

My position was that the film...

My position was that the film begins with the first frame and that the film should be doing a job at that point.

Saul Bass 19 quotes
Saul Bass

I think that the sun*like rai...

I think that the sun*like rainbow growing out of the hand is open to many alternate positive interpretations. One may say it's the hand of the United Way bringing hope to people. But it helps signal that United Way is vibrant, exciting, colorful, positive and changing.

Saul Bass 19 quotes
Saul Bass

The only way I work as a desi...

The only way I work as a designer is to consciously avoid specialisation.

Saul Bass 19 quotes
Saul Bass

I saw the title as a way of c...

I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

Saul Bass 19 quotes
Saul Bass

I'm a filmmaker and I intend ...

I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or long.

Saul Bass 19 quotes
Saul Bass

I had felt for some time that...

I had felt for some time that audience involvement with a film should begin with its first frame.

Saul Bass 19 quotes
Saul Bass

Dishonesty in trailers is mor...

Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.

Saul Bass 19 quotes
Saul Bass

Somewhere along the line a co...

Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.

Saul Bass 19 quotes
Saul Bass

At one point it occurred to m...

At one point it occurred to me that the title could make a more significant contribution to the storytelling process. It could act as a prologue.

Saul Bass 19 quotes
Saul Bass

The very first pieces of film...

The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very new notion.

Saul Bass 19 quotes
Saul Bass

Somewhere down the line, I fe...

Somewhere down the line, I felt the need to come to grips with the realistic - or live action - image which seemed to me central to the notion of film. And then a whole new world opened to me.

Saul Bass 19 quotes
Saul Bass

When Braniff abandoned stripe...

When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.

Saul Bass 19 quotes
Saul Bass

In the course of our daily li...

In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.

Saul Bass 19 quotes
Saul Bass

I work on the assumption that...

I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.

Saul Bass 19 quotes

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