The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Spring is the season of gaiety, and winter of terror; in spring the heart of tranquility dances to the melody of the groves, and the eye of benevolence sparkles at the sight of happiness and plenty: in winter, compassion melts at universal calamity, and the tear of softness starts at the wailing of hunger and the cries of the creation in distress
These are the men who, without virtue, labour, or hazard, are growing rich, as their country is impoverished; they rejoice, when obstinacy or ambition adds another year to slaughter and devastation; and laugh, from their desks, at bravery and science, while they are adding figure to figure, and cipher to cipher, hoping for a new contract from a new armament, and computing the profits of a siege or tempest.
Don't think of retiring from the world until the world will be sorry that you retire. I hate a fellow whom pride or cowardice or laziness drive into a corner, and who does nothing when he is there but sit and growl. Let him come out as I do, and bark.
I know not anything more pleasant, or more instructive, than to compare experience with expectation, or to register from time to time the difference between idea and reality. It is by this kind of observation that we grow daily less liable to be disappointed.
There is no idleness, by which we are so easily seduced, as that which dignifies itself by the appearance of business, and by making the loiterer imagine that he has something to do which must not be neglected, keeps him in perpetual agitation, and hurries him rapidly from place to place.
Disease generally begins that equality which death completes; the distinctions which set one man so much above another are very little perceived in the gloom of a sick chamber, where it will be vain to expect entertainment from the gay, or instruction from the wise; where all human glory is obliterated, the wit is clouded, the reasoner perplexed, and the hero subdued; where the highest and brightest of mortal beings finds nothing left him but the consciousness of innocence.
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