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My early colleagues and mysel...

My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

Raymond Loewy 28 quotes

The main goal is not to compl...

The main goal is not to complicate the already difficult life of the consumer.

Raymond Loewy 28 quotes

Industrial design keeps the c...

Industrial design keeps the customer happy, his client in the black and the designer busy.

Raymond Loewy 28 quotes

The public may admire a corpo...

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.

Raymond Loewy 28 quotes

The most reliable appliance h...

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Raymond Loewy 28 quotes

No manufacturer, from General...

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Raymond Loewy 28 quotes

As a boy I had liked both dra...

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

Raymond Loewy 28 quotes

Today every city, town, or vi...

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Raymond Loewy 28 quotes

Between two products equal in...

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Raymond Loewy 28 quotes

If America wants to make "mad...

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Raymond Loewy 28 quotes

It would seem that more than ...

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Raymond Loewy 28 quotes

Good design keeps the user ha...

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Raymond Loewy 28 quotes

The world is filled with arch...

The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.

Raymond Loewy 28 quotes

I've been accused of being a ...

I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

Raymond Loewy 28 quotes

The American automobile has c...

The American automobile has changed the habits of every member of modern society.

Raymond Loewy 28 quotes

In every phase of the automot...

In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.

Raymond Loewy 28 quotes

Between two products equal in...

Between two products equal in price, function and quality, the better looking will outsell the other.

Raymond Loewy 28 quotes

Noise is a parasite. Anything...

Noise is a parasite. Anything noisy is poorly designed.

Raymond Loewy 28 quotes

The Coke bottle is a masterpi...

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Raymond Loewy 28 quotes

I alienated the automotive in...

I alienated the automotive industry by saying that cars should be lightweight and compact.

Raymond Loewy 28 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

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Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....