When you found a company, you feel a deep sense of responsibility for it. I'll care about Dell even after I'm dead. So this is a pretty personal process. And when you're doing what you love, and it's working, you don't get tired working what other people might consider long hours or crazy schedules. It's just fun. It's energizing.
I can't ever remember being struck by lightning when making a big decision. It's always about taking in more and more data points and making tack adjustments as you figure it out. I call customers, suppliers, industry analysts and try to get as much information as possible.
One of the biggest challenges we face today is finding managers who can sense and respond to rapid shifts, people who can process new information very quickly and make decisions in real time. It's a problem for the computer industry as a whole - and not just for Dell - that the industry's growth has outpaced its ability to create managers.
People ask me all the time, 'How can I become a successful entrepreneur?' And I have to be honest: It's one of my least favorite questions, because if you're waiting for someone else's advice to become an entrepreneur, chances are you're not one.
Try never to be the smartest person in the room. And if you are, I suggest you invite smarter people... or find a different room. In professional circles it's called networking. In organizations it's called team building. And in life it's called family, friends, and community. We are all gifts to each other, and my own growth as a leader has shown me again and again that the most rewarding experiences come from my relationships.
You just have to change. To be successful, what you have to do is have an acceptance of risk and you have to be pretty explicit about that, because if you don't accept risk, you don't get any innovation. And that means part of risk is you have to accept failure because not everything works.
Don't be afraid to fail. Get out there and experiment and learn and fail and get a rate based on the experiences you have. Go for it and when you go for it you'll learn what you're capable of, what the potential is, where the opportunities are, but you can't be afraid to fail because that's when you learn.
The best customers for us are the ones that present us with a new problem because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development.
Dell's a company that has changed the IT landscape in making PCs and servers more affordable. There's enormous opportunities to make IT more accessible to tens of millions of companies, kind of democratizing the ability for companies to gain access to IT.
If you think about computing, there isn't just one way to compute, just like there's not just one way to move around. You can have shoes, you can have a car, you can have a bicycle, submarine, rocket, plane, train, glider, whatever. Because you have one doesn't mean you get rid of another one... But PCs continue to be important.
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