'At first the expression 'postmodern,' as it was applied in America during the 1950s and 1960s to literary trends that wanted to set themselves apart from works of the early modern period, was also used to merely designate new variants within the broad spectrum of late modernism. 'Postmodernism' became an emotionally loaded outright political battle cry only in the 1970s, when two opposing camps seized the expression: on the one side the NEOCONSERVATIVES, who wanted to get rid of the supposedly subversive contents of a 'hostile culture' in favor of revived traditions; and on the other side the radical CRITICS OF GROWTH for whom the ... New Architecture had become a symbol for the destruction produced by modernization.' (Pg. 4)