I will always fight for progress and reform, never tolerate injustice or corruption, always fight demagogues of all parties, never belong to any party, always oppose privileged classes and public plunderers, never lack sympathy with the poor, always remain devoted to the public welfare, never be satisfied with merely printing news, always be drastically independent, never be afraid to attack wrong, whether by predatory plutocracy or predatory poverty.
A journalist is the lookout on the bridge of the ship of state. He notes the passing sail, the little things of interest that dot the horizon in fine weather. He reports the drifting castaway whom the ship can save. He peers through fog and storm to give warning of dangers ahead. He is not thinking of his wages or of the profits of his owners. He is there to watch over the safety and the welfare of the people who trust him.
We are a democracy, and there is only one way to get a democracy on its feet in the matter of its individual, its social, its municipal, its State, its National conduct, and that is by keeping the public informed about what is going on.There isnot a crime, there isnot a dodge, there is not a trick, there is not a swindle, there is not a vice which does not live by secrecy.Get these things out in the open, describe them, attack them, ridicule them in the press, and sooner or later public opinion will sweep them away.
Our Republic and its press will rise or fall together," Pulitzer wrote. "An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.
The Post-Dispatch will serve no party but the people; be no organ of Republicanism, but the organ of truth; will follow no causes bit its conclusions; will not support the Administration, but criticize it; will oppose all frauds and shams wherever or whatever they are; will advocate principles and ideas rather than prejudices and partisanship.
They call me the father of illustrated journalism. What folly! I never thought any such thing. I had a small newspaper, which had been dead for years, and I was trying in every way to build up its circulation. What could I use for bait? A picture, of course.
Every issue of the paper presents an opportunity and a duty to say something courageous and true; to rise above the mediocre and conventional; to say something that will command the respect of the intelligent, the educated, the independent part of the community; to rise above fear of partisanship and fear of popular prejudice. I would rather have one article a day of this sort; and these ten or twenty lines might readily represent a whole day's hard work in the way of concentrated, intense thinking and revision, polish of style, weighing of words.
Money is the great power today. Men sell their souls for it. Women sell their bodies for it. Others worship it. The money power has grown so great that the issue of all issues is whether the corporation shall rule this country or the country shall again rule the corporations.
What I say is that there are not half a dozen papers in the United States which tamper with the news, which publish what they know to be false. But if I thought I had done no better than that, I would be ashamed to own a paper. You have to make everyone connected with the paper believe that accuracy is to a newspaper what virtue is to a woman.
If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.
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