I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.
I've seldom met somebody who is merely satisfied working alongside siblings. You typically have a binary outcome. They either are miserable and everyone starts to hate each other, which is an unfortunate outcome that we see too often, or it is really incredible, and there's tremendous energy and mutual respect, and the parties work really well together. I've found that the middle road typically doesn't happen.
I think there are multiple ways to have your voice heard. In some cases, it's through protest and it's through going on the nightly news and talking about or denouncing every issue on which you disagree with. Other times it is quietly and directly and candidly.
So there's no typical day, but I transition through the course of my business day by doing everything from construction meetings on the development project under construction to design meetings for an upcoming apparel delivery to acquisition meetings about projects we're looking to acquire. It's very diverse in terms of content, substance, and what I address on a typical day.
I have the good fortune of working with two brothers who are very accomplished, incredibly smart, and very capable. So thankfully there is not an issue in that regard where somebody isn't pulling their own weight. We collaborate all the time. We tend to take different paths, but we tend to reach very similar conclusions. It's actually great because it allows us to be much more creative in the process of getting things done.
Part of being able to make great decisions around that and to really grow a business and scale a business, it also comes down to people. I spend a lot of time building teams at both businesses - both The Trump Organization and my own - and thinking about who to hire to supplement the team and allow us to best achieve our goals.
To the extent I can, I try to maintain a laser focus on what needs to get done from a priority standpoint. And not just from an urgency standpoint, but from a value-added standpoint. So where can I add the most value? Where is my time best spent?
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