Edward Bono ,quotes

A good listener is very nearl...

A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.

Edward Bono 10.08.2025 20:58:00

I must say, I don't feel very...

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

Edward Bono 10.08.2025 20:58:00

One very important aspect of ...

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward Bono 10.08.2025 20:58:00

As competition intensifies, t...

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Edward Bono 10.08.2025 20:58:00

A discussion should be a genu...

A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

Edward Bono 10.08.2025 20:58:00

The effective thinker treats ...

The effective thinker treats arrogance as the major sin of thinking.

Edward Bono 10.08.2025 20:58:00

There is no doubt that creati...

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Edward Bono 10.08.2025 20:58:00

Only the human brain can deli...

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Edward Bono 10.08.2025 20:58:00

Complexity means distracted e...

Complexity means distracted effort. Simplicity means focused effort.

Edward Bono 10.08.2025 20:58:00

To deal with future we have t...

To deal with future we have to deal with possibilities. Analysis will only tell us what is.

Edward Bono 10.08.2025 20:58:00

The vertical thinker says: 'I...

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

Edward Bono 10.08.2025 20:58:00

Every valuable creative idea ...

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

Edward Bono 10.08.2025 20:58:00

A myth is a fixed way of look...

A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

Edward Bono 10.08.2025 20:58:00

Language is the biggest barri...

Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.

Edward Bono 10.08.2025 20:58:00

The system will always be def...

The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.

Edward Bono 10.08.2025 20:58:00

Lateral thinking... is the pr...

Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Edward Bono 10.08.2025 20:58:00

If you do not design the futu...

If you do not design the future, someone or something else will design it for you.

Edward Bono 10.08.2025 20:58:00

You can analyse the past, but...

You can analyse the past, but you have to design the future

Edward Bono 10.08.2025 20:58:00

Thinking is the ultimate huma...

Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better

Edward Bono 10.08.2025 20:58:00

It is better to have enough i...

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

Edward Bono 10.08.2025 20:58:00

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