Those executives were on the boards of our theatres. Those employees are our audiences ... A scam-and-crash, the logic behind it, this is the story of our neighbors. Houston is one of the towns least affected by the crash of 2008, and there is a lot of pride about that too. One of the actors after the first read-through [of Road Show] said, 'This is so Houston,' and I totally agree. This town itself is the quintessence of the American Dream.