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Good design is innovative
2....

Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible

Dieter Rams 37 quotes

Good design is thorough, down...

Good design is thorough, down to the last detail.

Dieter Rams 37 quotes

I hate everything that is dri...

I hate everything that is driven by fashion.

Dieter Rams 37 quotes

A product is bought to be use...

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams 37 quotes

Good designers must always be...

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.

Dieter Rams 37 quotes

I am troubled by the devaluin...

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.

Dieter Rams 37 quotes

My worry is that the world is...

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

Dieter Rams 37 quotes

Design is a thinking process ...

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Dieter Rams 37 quotes

Good design makes a product u...

Good design makes a product understandable.

Dieter Rams 37 quotes

You cannot understand good de...

You cannot understand good design if you do not understand people; design is made for people.

Dieter Rams 37 quotes

Good design is as little desi...

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Dieter Rams 37 quotes

As designers we have a great ...

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Dieter Rams 37 quotes

Good design is thorough down ...

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Dieter Rams 37 quotes

Good design is innovative Giv...

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Dieter Rams 37 quotes

Good design is long-lasting! ...

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Dieter Rams 37 quotes

I am not an early bird. I go ...

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

Dieter Rams 37 quotes

Quiet is better than loud. ...

Quiet is better than loud.

Dieter Rams 37 quotes

Design should not dominate th...

Design should not dominate things, should not dominate people. It should help people. That's its role.

Dieter Rams 37 quotes

Good design is making somethi...

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams 37 quotes

Products have to be designed ...

Products have to be designed in a way that they are comprehensible.

Dieter Rams 37 quotes

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