The idea behind our shoes is s...
The idea behind our shoes is simple: they are as light as possible, very soft and made from the finest leather we can buy. We try to make a combination of something that looks fantastic and is at the same time fantastically comfortable. This is the type of luxury people want to buy now, things that they can use every day.
Sure, Tod's makes shoes and ba...
Sure, Tod's makes shoes and bags. But we make them using leather, which is a living substance to me. And behind each shoe and bag, which in itself may be attractive and useful and comfortable to carry and wear, there is this Italian spirit, this Italian dream.
Of course China is an importan...
Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to do that is not to aim to deliver results in the short term by thoughtless expansion, but instead to explain to the Chinese people what our brand is really about.
I worked in the family busines...
I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man.
I was looking for a name with ...
I was looking for a name with an old English sound, very easy to pronounce in every language and easy to remember. At the beginning I used J. P. Tod's, but then in 1999 it was shortened since too many people were asking who was Mr. J. P. Tod's.
I love and admire the American...
I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
I need to have a quick wardrob...
I need to have a quick wardrobe. Two or three blazers with dark gray pants, two pairs of jeans, two light blue shirts, a casual shirt, two pairs of shoes, one formal one not. Small accessories like Tod's Greca belt and our woven bracelets for a wild touch.
I come from a family with a lo...
I come from a family with a long tradition in shoemaking, and I still live in a region famous for its shoemakers. It is getting harder and harder to find skilled workers. There are no professional training institutes, so we have to train our own employees. And an apprenticeship takes three years.
I bought into Saks as a person...
I bought into Saks as a personal investment because, when I was a young man and went to America for the first time, it seemed to me that Saks was like a cathedral of retail. I never dreamt that I could one day be a part of it. And now I am.
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