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You gear yourself up to produc...

You gear yourself up to produce great content for the medium you're serving. We've been serving the primary medium of television for many years, and so our systems and creative people are very focused on that notion. The way we got our digital media businesses off the ground was extending our TV shows and franchises, but now we're starting to see that each medium has its own dynamic and its own rhythms. What works on MTV may not work on Overdrive, and vice versa. So we wanted to creative groups of people who are obsess

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It's like having a new dance p...

It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react.

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This new franchise is a living...

This new franchise is a living dynamic visual history of some of the most important artists and movements in popular music, ... By tapping into the sounds of each decade and creating unique ways to tell these stories, we're confirming our commitment to being the destination for adults who are passionate about music.

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The number of people exposed t...

The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.

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Because our audience is experi...

Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere.

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When we first uncovered the cr...

When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience,

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Wilmer is wired into our audie...

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.

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In the past, if 'Laguna Beach'...

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.

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