I'm not even really attempting to brand myself outside of 'Humans of New York.' I think part of the reason for my success is that I've put my ego aside and said I'm not going to put all of my effort into trying to promote myself. I'm going to try to promote my work and am going to try to promote my project.
Just work. Don't wait. Everybody's waiting until they have the perfect idea to start working. Even if you have an inkling of what you want to do, start moving towards it. And it's going to flesh itself out through the process of moving towards the goal. And by the time you get to where you're going to be, it's not going to look anything like it did when you sat on the couch thinking about it. And if you wait until it's perfect in your head before you get of the couch and start working on it, that's never going to happen.
At some point during my travels, I had a slight change of focus which would end up defining the rest of my career. I began taking pictures of people. In addition to all the buildings, street signs and fire hydrants, I started photographing some of the interesting humans that passed by me on the street.
When you are interviewing refugees, each person you talk to has a different story that could come from a horror movie. So many people talk about seeing their families get murdered before their eyes. Then I go to Central Park, and people are talking about their third divorce and paying tuition.
I was making projections about 'Humans of New York,' back when I had zero followers, that made all my friends and family roll their eyes. I'd throw out these huge numbers: 'One day, a million people are gonna be looking at this. Trust me.' And even those wild, wild numbers I was throwing out have just been smashed. So, it's a good feeling.
Somebody's willingness to let me photograph them, and willingness to tell me a story, has nothing to do with the words I say. It all has to do with the energy I'm giving off, which hopefully is very genuine, very interested energy. It's just two people having a conversation in the street. I think that's where genuine content comes from.
I think that even though some of the things on 'Humans of New York' are kind of very personal and very revealing, I think the discomfort with sharing that tends to be overwritten by the appreciation of being able to distill the experience of your life into a story and share it with other people.
In July of 2010, I lost my finance job in Chicago. Instead of updating my resume and looking for a similar job, I decided to forget about money and have a go at something I truly enjoyed. I'd purchased a semi-professional camera earlier that year and spent my free time taking photos in downtown Chicago.
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