I think of Twitter as a messaging system that you didn't know you needed until you had it. Think about when cell phones first started coming out. People said, "Why would I carry my phone around?" And now you'll drive back to your house thirty miles if you forget your cell phone.
When you think about email or IMing, why aren't you writing back? I can see your avatar, I know you're online, why aren't you writing me back? But with Twitter, everybody sends their responses to Twitter, and Twitter then sends them out to everyone. So there's not this constant connection. You can be hyperconnected, then you can take a break for a couple days and it's fine.
We realized we weren't really using Odeo, we weren't investing our own time creating podcasts. We were building a tool that was a great idea for some other people. That's a dangerous way to go because if you don't actually use it yourself and love it, then you aren't going to be as fully invested in it from the start. That's what leads you to doing side projects.
What if the New York Times gave out free, cheap Kindles to everyone and said this is how we're doing it now. You know? Maybe that's a way to go. The technology gets cheaper and cheaper, and at some point it has to be cheaper than all these trucks and all this gas, to just say, let's give away a Kindle to everyone.
I think before Twitter people didn't think that way, not in any sort of meaningful or specific way, so what I'm trying to say, if we're trying a bunch of stuff, a lot of cool and great social stuff, a lot of platform stuff, then some of it will stick, and some of it will be junked over. Some of it will be just like the cell phone, you can't imagine not having it.
I started designing book jackets, which was great because I was good at it. And then from there I decided to become a freelance graphic designer and I needed to expand beyond book jackets, so I taught myself web design, and then in 1999 some friends of mine decided to start a company called Xanga.com, which was a very early kind of social network slash blogging community.
A feeling I got from working at Google was that technology could solve any problem. Yes, it's fantastic, but what I realized later was there's technology, and there's people. Google had its list ordered: Technology. People. And I think the right order is: People. Technology.
Essentially, you become a top tweet because so many people are engaging with that tweet. They're either retweeting it, or they're favoriting it; they're doing one of many things to indicate to us that that tweet is interesting and engaging to users.
I'm convinced that there's a new way to define capitalism, and that the definition should include three ingredients - that we love our work, that we are building a traditionally successful business, and that we are having some positive impact in the world, whether it's local or global.
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