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If you can build a powerful br...

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

Al Ries 42 quotes

It's better to be first in the...

It's better to be first in the mind than to be first in the marketplace.

Al Ries 42 quotes

A laser is a weak source of en...

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

Al Ries 42 quotes

Branding is simply a more effi...

Branding is simply a more efficient way to sell things.

Al Ries 42 quotes

Positioning is how you differe...

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Al Ries 42 quotes

Your brand's power lies in dom...

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

Al Ries 42 quotes

Advertising is the way great b...

Advertising is the way great brands get to be great brands.

Al Ries 42 quotes

She is the Donald Trump of the...

She is the Donald Trump of the younger generation,

Al Ries 42 quotes

It's the first company to buil...

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

Al Ries 42 quotes

Strategy should evolve out of ...

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

Al Ries 42 quotes

Strategy and timing are the Hi...

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries 42 quotes

Don't overlook the importance ...

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.

Al Ries 42 quotes

What's your brand? If you can'...

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Al Ries 42 quotes

The crucial ingredient in the ...

The crucial ingredient in the success of any brand is its claim to authenticity.

Al Ries 42 quotes

If you want to build a brand, ...

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Al Ries 42 quotes

It normally takes decades to b...

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

Al Ries 42 quotes

Marketing is not selling. Mark...

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Al Ries 42 quotes

Only brand names register in t...

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries 42 quotes

Successful brands get into the...

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

Al Ries 42 quotes

A successful branding program ...

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Al Ries 42 quotes

Добрые, щедрые, великодушные: 6 советских актеров, которые были всеобщими любимчиками

23

Советских актёров часто ставят в пример как образец духовной силы, национальной гордости и внутренней красоты. Они стали символами эпохи, носителями культуры и нравственности. Но, как известно, за кул...

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Актеры — люди творческие, но кто бы мог подумать, что некоторые из них скрывают прекрасный голос. В эпоху раннего Голливуда актеров с музыкальными способностями было немало — это считалось скорее норм...

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Неузнаваемая Ким Кардашьян в объективе фотографа Маркуса Клинко, 2009 год. Памела Андерсон в самой первой съёмке для журнала «Playboy», 1990. На фото голливудская актриса Dorothy Lamour и шимпанзе Джи...

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Расскажем, как сложилась судьба актеров, которые начинали сниматься еще в детстве.
Остаться на вершине в Голливуде удаётся не каждому, особенно если путь начался в детстве. Одни актёры теряются из-за...

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Два года назад отечественное телевидение столкнулось с беспрецедентной кадровой тектоникой — целая группа ярких и узнаваемых ведущих стремительно исчезла с экранов федеральных каналов. Эти лица долгие...

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Кира Найтли на страницах журнала к выходу фильма «Пиджак», 2005. Следы динозавра, раскопанные в русле реки Палакси. Техас. США. 1952г. Самая большая женщина рядом с самым маленьким мужчиной, 1922 год....