Людибиографии, истории, факты, фотографии

Маршалл Маклюэн

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Marshall McLuhan

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Фотография Маршалл Маклюэн (photo Marshall McLuhan)
   

День рождения: 21.07.1911 года
Возраст: 69 лет
Место рождения: Эдмонтон, Альберта, Канада
Дата смерти: 31.12.1980 года
Место смерти: Торонто, Онтарио, Канада

Quotes of Marshall McLuhan

Один из самых выдающихся теоретиков XX в. в области культуры и коммуникаций

  • ⋅A successful book cannot afford to be more than ten percent new. /Marshall McLuhan
  • ⋅The mark of our time is its revulsion against imposed patterns. /Marshall McLuhan
  • ⋅Jokes are grievances. /Marshall McLuhan
  • ⋅It is critical vision alone which can mitigate the unimpeded operation of the automatic. /Marshall McLuhan
  • ⋅Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies. /Marshall McLuhan
  • ⋅The real news is bad news. /Marshall McLuhan
  • Реклама:
  • ⋅A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. /Marshall McLuhan
  • ⋅Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. /Marshall McLuhan
  • ⋅The new electronic interdependence recreates the world in the image of a global village. /Marshall McLuhan
  • ⋅The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. /Marshall McLuhan
  • ⋅The more the data banks record about each one of us, the less we exist. /Marshall McLuhan
  • ⋅Publication is a self-invasion of privacy. /Marshall McLuhan
  • ⋅Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. /Marshall McLuhan
  • ⋅Schizophrenia may be a necessary consequence of literacy. /Marshall McLuhan
  • ⋅A point of view can be a dangerous luxury when substituted for insight and understanding. /Marshall McLuhan
  • ⋅When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. /Marshall McLuhan
  • ⋅The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times. /Marshall McLuhan
  • ⋅The name of a man is a numbing blow from which he never recovers. /Marshall McLuhan
  • ⋅Darkness is to space what silence is to sound, i.e., the interval. /Marshall McLuhan
  • ⋅Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. /Marshall McLuhan
  • ⋅For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder. /Marshall McLuhan
  • ⋅Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy. /Marshall McLuhan
  • ⋅Good taste is the first refuge of the non creative. It is the last ditch stand of the artist. /Marshall McLuhan
  • ⋅For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. /Marshall McLuhan
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  • ⋅It is the weak and confused who worship the pseudosimplicities of brutal directness. /Marshall McLuhan
  • ⋅Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. /Marshall McLuhan
  • ⋅The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing. /Marshall McLuhan
  • ⋅Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. /Marshall McLuhan
  • ⋅The car has become an article of dress without which we feel uncertain, unclad, and incomplete. /Marshall McLuhan
  • ⋅Advertising is the greatest art form of the twentieth century. /Marshall McLuhan




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