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Television's very dependent on...

Television's very dependent on images. That's not what news is.

Kurt Loder 55 quotes

You find the most important th...

You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.

Kurt Loder 55 quotes

I worked for a newspaper in Eu...

I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.

Kurt Loder 55 quotes

If your audience is young, it'...

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Kurt Loder 55 quotes

So, yeah, I think it had a maj...

So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.

Kurt Loder 55 quotes

Rewriting is a large part of t...

Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in.

Kurt Loder 55 quotes

Well, in features, and in writ...

Well, in features, and in writing especially, it's often the style of the writer comes in.

Kurt Loder 55 quotes

It's not a good thing to be fr...

It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.

Kurt Loder 55 quotes

I came over here and worked fo...

I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department.

Kurt Loder 55 quotes

I was in college for two years...

I was in college for two years, and just hated it in the '60s.

Kurt Loder 55 quotes

So no one should rely on telev...

So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing.

Kurt Loder 55 quotes

And you can't really cover peo...

And you can't really cover people critically that you're friends with.

Kurt Loder 55 quotes

So you shouldn't really flatte...

So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.

Kurt Loder 55 quotes

Whomever you're going to inter...

Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.

Kurt Loder 55 quotes

Well, a lead is the most impor...

Well, a lead is the most important thing about the story.

Kurt Loder 55 quotes

Unless you're doing a feature ...

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

Kurt Loder 55 quotes

Television's not going read st...

Television's not going read stories to you.

Kurt Loder 55 quotes

Some of the most important sto...

Some of the most important stories don't lend themselves to television treatment.

Kurt Loder 55 quotes

It's gonna be short if it's ne...

It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.

Kurt Loder 55 quotes

If you ask questions that inte...

If you ask questions that interest you, you'll get answers that interest your audience.

Kurt Loder 55 quotes

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